OAMC X Goldwin SS25
OAMC and Goldwin present their second project together, creating a collection of ten styles for Spring/Summer 2025.
For their first collaborative Spring/Summer collection, the emphasis was placed on functionality and fabric innovation, while staying true to OAMC’s modern aesthetics and design language while embracing Goldwin’s development philosophy of a strong commitment to nature and sustainability.
The collection features outerwear and trousers crafted from custom-made, three-layer technical cotton. The fabric is water-repellent and breathable, but with abrasion and texture on its surface lending a more natural sensibility. Trimmed with leather cords, the pieces are available in white as well as an exclusive all-over camouflage print. A flight jacket, vest, shirt, and shorts—each designed with three-dimensional fatigue pockets, hand-finished cords, and leather zip pullers—are made from cotton/nylon in light pink, khaki, and black shades. Printed Hoodies in premium cotton and T-shirts in organic cotton, in generous shapes, complete the collection. Handwritten labels on each piece add a unique touch, lending an exclusive seasonality.
The campaign draws inspiration from themes of synergy and motion, showcasing the collection within the vibrant urban landscape of Tokyo.
Through the lens of artist and photographer Julian Klincewicz, the campaign reimagines the city’s dynamic energy, transforming its familiar bustling scenes into striking visual narratives that embody movement and vitality.
Captured through a sense of “Kinetic Synergy” between the photographer and models, the campaign embodies the evolving partnership between OAMC and Goldwin, celebrating the power of collaboration and dynamic teamwork.
